by admin | Sep 7, 2020 | Uncategorized
Prototype Thinking July, 2018 Here’s a video of my talk at BBVA’s Madrid Innovation Center. With examples from the fast food industry to film-making and aviation, I share how to we can use prototyping – not only to get feedback from others, but to better...
by admin | Sep 7, 2020 | Uncategorized
How leading a band informs my approach to design Leading a Brazilian samba-funk band for many years has helped me to understand the value of listening, call and response, and improvisation – not only in music, but also in design collaboration. Our 7-piece band,...
by admin | Sep 7, 2020 | Uncategorized
5 Keys to Rapid User Research As designers and problem solvers, we know the importance of research to build deeper empathy with audiences, as it enables us to witness experiences from their perspective. Research reveals opportunities and inspires design ideas, and it...
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